Like your website structure, marketing also has 2 major goals: 1. Grow the business and 2. Be able to showcase that the franchise will grow and is likely to be a success. Checking off these elements will create a strategy with significant return on investment who’s improvement compounds as time progresses.
A typical marketing system will look like the below:
All assets will be stored in a central, accessible environment and training will be provided. The franchisee is also entitled to unlimited support with regards to the system.
Your website design and structure has 2 major goals for franchisors:
1. Showcase the business as a successful operation, ranking highly amongst its competitors
2. Showcase to the potential franchisee that they will be provided the right image and set up for success in their franchise.
Our sites are all set up as major data-capture and marketing points, therefore, showcase growth potential also.
Avalanche will develop your central site and analyse how your franchisee structure should be built. Whether this is a separate site for each location or a landing page ‘location locator’ system, Avalanche will make sure the correct element is chosen for you. Alongside this, unlimited changes to the site and marketing ideas can be developed leaving you open to innovate.
Our site model is a low monthly cost to the franchisor with this increasing incrementally per franchisee that joins the company, funded directly by the franchisee or the marketing fund.
Setting up your technology at an early stage can save you hundreds of thousands of pounds in the long run. Avalanche will provide a technology audit to make sure your systems are set up correctly for growth to your target levels.
Technologies we have consolidated and trained on in the past have been:
Avalanche will take a look at any technology and understand with that technologies development team the extent of how well they are able to integrate.