If anything we can all agree on when it comes to marketing, is that an effective marketing strategies are paramount for businesses looking to capture their target audience’s attention and drive engagement. With videos having an audience reach of 92% worldwide and 71% of marketers using blogs for content, these two prominent contenders have been going head-to-head in recent years as to which is actually better for marketing purposes. Whilst both unique advantages, deciding which is better for your business requires understanding their strengths and aligning them with your goals.
But how do you go about doing this? Don’t worry – this blog is here to help you!
Why Videos Are A Great Form Of Marketing
Visual Appeal: Videos are inherently more captivating than text. By having a more lasting impact, making your message more memorable.
Storytelling: Videos enable businesses to tell compelling stories, and a well-crafted video will help with connecting with your viewers more personally -boosting brand loyalty and trust.
Complex Concepts Made Simple: Any complex ideas or topics are often easier to explain through videos. By having the help of visual aids, animations, and demonstrations, businesses can break down intricate subjects, making them more understandable and relatable to the audience.
Higher Engagement: According to various studies, videos generally lead to higher engagement rates compared to text-based content. In fact, social video generates 1200% more shares than text and image content combined. How crazy is that? This shows that viewers are more likely to share videos, comment on them, and stay engaged for longer periods, which can contribute to increased visibility and reach.
The Strengths of Blogs in Business Marketing
SEO and Organic Traffic: Blogs are the crème de la crèmefor search engine optimisation (SEO). So, if there’s one way to hit the algorithm on the head, blogs can enable this through publishing high-quality, keyword-optimised content to boost your organic traffic over time.
Establishing Authority: Through well-researched and informative blog posts, businesses can position themselves as thought leaders in their industry. This not only builds trust with the audience but also attracts inbound links from other websites, further boosting SEO efforts.
Long-Form Information: Blogs allow businesses to delve deep into topics, providing in-depth information to their audience. This can establish credibility, reference relevant articles, and help potential customers make informed decisions. The long-form can help readers to digest information easier, as they can read in their own time rather than having to catch up with videos.
Evergreen Content: Well-written blog posts can retain their relevance over time, continuing to attract readers longgg after their initial publication. Also, this will naturally and consistently increase your optimisation over time.
Choosing the Right Strategy: Which is best for you?
Now, the moment you’ve all been waiting for. And the truth is…the choice between videos and blogs truly depends on your business marketing objectives. So, we suggest you consider the following factors:
Audience Preference: Take a deep look into analytics which show how your target audience prefers to consume content. Sometimes this depends on the type of business industry you’re in. If you’re in publishing, blogs would be your port of call. If you’re in mechanics, then video tutorials are a lot more effective. demographics may favour visual content, while others may lean toward written information.
Content Goals: Videos excel at showcasing products, sharing customer testimonials, or demonstrating how-tos. However, blogs are ideal for sharing industry insights, providing guides, and diving into technical details.
Resources: Videos often require higher production efforts and costs compared to blog posts. Assess your budget, skills, and available tools when deciding which format aligns with your resources.
SEO Strategy: If enhancing your website’s SEO is a priority, consistent blog posting might be your best bet. However, integrating videos into your blog posts can also boost engagement and SEO.
I guess you could say that there isn’t a clear winner. So, why not make the most of both? As blogs and videos offer unique benefits that can bolster your business marketing efforts. a balanced approach could involve using videos for storytelling, engagement, and visual demonstration, whilst blogs can cater to SEO, authority building, and in-depth information sharing. Why limited yourself, eh?