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We are about to embark on a new campaign with our client Wall 2 Wall Decorating, expanding their contract division out of Swindon into more local towns and cities. Upon completion of our targeted campaign in the Swindon region, we have pulled the numbers together as a case study.

We’ve been doing LinkedIn for 18 months now, from December 2019 to May 2021.

Leads Generated: 285

Total Expenditure: £8500

Total Revenue: £209,800

Cost per lead: £29.82

ROI: 24.68x

These numbers make each conversation generated from LinkedIn worth a staggering £736.14, and that’s if all leads managed to be booked in. If roughly 66% of the calls were booked in, this would increase each call to be worth £1,110.

OUr client is very happy with the delivery of this service and we have managed to secure a substantial return on investment, enough so they are doubling their LinkedIn activity with us for the forseeable future.