The world of kitchen and furniture is often split into 2. High end business to consumer or direct to trade, which opens up a hugely varying world that can be difficult to navigate but highly rewarding.
Our client Barbury Kitchens were solely focused on the development of kitchens for high end consumers, which is great but is a slowly scaling operation. Each project is vital to the next one and the image that the company portrays.
Our team came up with the idea of using LinkedIn conversation marketing to generate conversations with architects and interior designers, in order to generate repeat business centres for both high end kitchens and introduce trade for multiple property projects.
Within a very short space of time, contract tenders were flowing in. In 12 months of consistent effort, we reached £3.5M in tender opportunities for multi-property kitchen supply projects, an arm that was over twice the size of bespoke kitchens.
In December, we aided Barbury in a Merger with retailer Elements Kitchens Ltd and took over contract marketing for the new larger organisation. In 2021, we are on track to reach £8M in tender opportunities directly from our efforts. `