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marketing in the construction and building industry

Marketing In The Construction & Building Materials Industry – 2019

Marketing In The Construction & Building Materials Industry - 2019 - Report    Introduction   The goal of this white-paper (long blog), is to provide you with ideas that  will dramatically increase the success of your marketing. The results that will be created if what we discuss during...

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Filling a Pipeline is Hard Work.

Filling a pipeline is hard fucking work.  We all want more revenue. What we don’t realise is that we can’t just ‘have’ more revenue, there are 4 moving parts that we have to work on. You cannot directly affect revenue but you can directly affect the...

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The Art Of Negotiation

We are all in the business of negotiation. Whether you are bargaining for more lucrative business deals or debating with your girlfriend on where to go for dinner - negotiation is a skill that is essential in everyday life. Some people forget that we see negotiation...

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3 ways to fight networking fear

Many find the concept of networking a daunting process. Despite the numerous advantages of attending a networking event, establishing a relationship with complete strangers and beginning a conversation about yourself and your business - with confidence - is all too commonly shied away from, and...

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The basics of Investing

Investing in your first company can be an interesting, exhilarating and intellectually stimulating experience that opens you up to the mechanics of the stock market and how to make a considerable amount of money through wise and nurtured investment techniques. Just like other skills, it...

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Lead Generation and Advertising Statistics

Lead Generation Demand Generation 80% of marketers report their lead generation efforts are only slightly or somewhat effective. (BrightTALK, 2015) Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers. (BrightTALK, 2015) Average...

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