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marketing in the construction and building industry

Marketing In The Construction & Building Materials Industry – 2019

Marketing In The Construction & Building Materials Industry - 2019 - Report    Introduction   The goal of this white-paper (long blog), is to provide you with ideas that  will dramatically increase the success of your marketing. The results that will be created if what we discuss during...

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Filling a Pipeline is Hard Work.

Filling a pipeline is hard fucking work.  We all want more revenue. What we don’t realise is that we can’t just ‘have’ more revenue, there are 4 moving parts that we have to work on. You cannot directly affect revenue but you can directly affect the...

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3 ways to communicate effectively

Using structure to create unforgettable messages I’m sure if you asked a room of a hundred people, ‘who invented the telescope’, you’d get the same answer: Galileo Galilee. Check as many GCSE physics textbooks as you like, and Galileo will be there; his name is synonymous...

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Marketing… are you doing it wrong?

Traditional marketing tactics are based on interruption. You are watching TV and you are interrupted by an advert, you visit a website and a pop-up, well pops up. You answer the phone to that private number and are inadvertent ‘cold called’ to without warning. In fact,...

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