The Perfect Podcast Formula: A Step-By-Step Guide To Structuring Your Podcast

Are you thinking about starting your own podcast but are unsure where to begin? Look no further, as we deep dive into our best tips with how to structure your podcast in an easy and simple way!

Statistics for podcasting in 2023 show that more than 80% of podcast listeners spend upwards of 7 hours in an average week listening to their favourite podcast listening app.

Creating a successful podcast requires more than just hitting the record button and talking into a microphone. To stand out in the wide podcasting world, you need to structure your show in a way that is engaging and easy to follow. 

In this article, we will guide you through the key elements of structuring a successful podcast, from choosing a theme to creating an outline and incorporating segments to how to leave your podcast with a microphone drop and leaving your audience wanting more. Whether you’re an expert podcaster or a beginner, these tips will help you create a show that will captivate your audience and keep them coming back for more. 

So, grab your notepad, and let’s dive in!

Podcast Structure Rule #1: First things first… what’s your podcast about?

Before you start recording your podcast, you must decide on a theme or topic you will discuss in each episode. What are you passionate about? What do you want your podcast to be known for? Your theme should be something you are passionate about (top tip, your audience will be able to tell by the way you speak about it!), and especially if you want to make your podcast a long-term success, it’s important to choose a theme which excites you.

Podcast Structure Rule #2: Next, determine your style.

When it comes to starting a podcast, it’s important to have a clear understanding of your personal style. Your style sets you apart from other podcasters and helps you build a unique brand. To determine your style, consider your interests, passions, and the topics you plan to cover. Ask yourself: What makes me excited to talk about this subject? How can I communicate my message in an engaging and memorable way? 

Another way to discover your style is to study other successful podcasters in your niche. Pay attention to their tone, delivery, and style, and consider what elements you might want to emulate or avoid. Note down things about their podcasts that you like, as well as what you would do differently. 

The critical thing is to be bold and experiment and try different approaches until you find what works best for you. Remember, content is key, and your style should reflect who you are as a person and content creator. By taking the time to determine your type, you’ll be well on your way to creating a successful and rewarding podcast!

Podcast Structure Rule #3: An outline a day keeps the podcast stresses at bay.

Once you have decided on a theme, create an outline for each episode. Your outline should include the main points you want to cover, any guests you plan to interview, and any segments you wish to have. This will help you stay on top of your video and on track during the recording and ensure that you cover all the important topics.

Podcast Structure Rule #4: Remember to consider the use of segments.

What is a segment? Simply, it is a way to separate your podcast into different topics. Using segments can help break up the content and make it more engaging for your listeners. For example, include a segment where you answer listener questions or give a quick news update on your topic. We suggest making your podcast segments 15 minutes per segment.

Rule #5: ‘Wow’ your audience, from your introduction and beyond

The introduction of a podcast is crucial in grabbing your audience’s attention and setting the tone for your show. Begin each episode with an introduction that sets the tone for the rest of the show. Introduce yourself, your co-host (if you have one!), and the topic for the episode. This will help your listeners understand what they can expect from the show and get them excited about the content.

Suppose you want to add a sprinkle of more creativity. In that case, there are many ways to start your podcast introduction memorably and engagingly. For example, why not adopt a catchy phrase or tagline summarising your personality. This can be something humorous, thought-provoking, or even a play on words that catches the listener’s attention. Another way to start your introduction is with an eye-catching infographic or graphic highlighting the key topics or points you will discuss. This can help set the visual tone for your podcast and create a more immersive listening experience. Simply put, consider your audience, niche, and personal style. Experiment until you find the perfect opening that captures your listeners’ attention and keeps them returning for more!

Rule #6: Be creative! 

Something about the art of thumbnails here. These visual elements can be the key to attracting more listeners, establishing your brand, and standing out in a crowded market. A visually appealing thumbnail or graphic can catch a potential listener’s attention and encourage them to click on your podcast, leading to more plays and downloads. Additionally, it’s an opportunity to showcase your brand and create a consistent image that listeners will recognise. Using visuals that align with your content can also give listeners a preview of what to expect and help you stand out from other podcasts. So, take some time to create a compelling graphic that accurately represents your content and engages your audience.

Rule #7: With formatting, consistency is key

It’s essential to have a consistent format for each episode (let’s be honest, nobody wants to watch 10 minutes of clunky chaos). You want to make it easy for your viewers to follow along. For example, start each episode with a brief introduction, then move into an interview, and end with a recap or call-to-action.

Rule #8: Editing

Once you have recorded your podcast, it’s important to edit it before you upload it. This will help you remove any mistakes, tighten the content, and make it more engaging for your listeners. 

Rule #9: Don’t forget to add a call to action! 

At the end of each episode, include a call to action. This can be anything from asking your listeners to leave a review, follow you on social media, or visit your website. This will help you build a community around your podcast and encourage your listeners to take action.

The Summary

By following these tips, you can create a successful podcast that will appeal to your target audience and help you build a community around your content.

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