February 14, 2019
In Agency News, Blog, Design, Josh Bardsley, Marketing, Marketing & Branding, Sales, Social Media, Technology, The Digital World
Marketing In The Construction & Building Materials Industry – 2019Marketing In The Construction & Building Materials Industry – 2019 – Report Introduction The goal of this white-paper (long blog), is to provide you with ideas that will dramatically increase the success of your marketing. The results that will be created if what we discuss during this whitepaper are implemented, will increase your customer base as well as the life time value of those customers, creating a compound increase in your profit and therefore money in your pocket. First of all, my name is Josh Bardsley and I am just like you. I am a business owner whose job it is to make my business grow, pay my employees and provide clients with an exceptional service. Every business has the same fundamentals and this has become so apparent to me and my team at Avalanche Enterprise, my marketing agency of 8 great people, after spending so much time working with businesses in all shapes and sizes across the world. Two of our favourite industries to work in is the construction and building services industries due to the reliance on collaboration and the level of repeat business that can be achieved if the business is set up properly. Over the last 5 years, my team at Avalanche Enterprise have run campaigns in every corner of the construction and building materials industry. Our career in these industries began with a panoramic door distribution and fitting company in 2014, a time when LinkedIn was rarely used as a marketing tool for this type of company (It was difficult trying to convince them, but more on that later.). Since then we have worked with many types of businesses and even more types of business people, achieving success every single time. We were able to achieve this success through practical business tactics and diligent testing measuring, all of which I will go through later in this document. Marketing – Our Mentality You all came here to learn how to grow your business, so I won’t bore you with pages of marketing theory and will do my best to put our mentality into some key learnings. The first item on our agenda is focus. We all want more customers and more revenue but these two key factors of business success are not something we can just ‘have’ more of. In order to achieve more customers and more revenue, there are three areas we must FOCUS on increasing:
- Lead Generation At Avalanche, we define a lead as a target market prospect that has given their permission to have a conversation with you or one of your team. This may be an inbound lead who has filled out a form or a person that has replied to your outbound marketing that has agreed to further communication. We must fill our pipelines with as many leads as possible as this, alongside conversion rate (Sales talk) are the only factors we can personally work on. We will teach you some sure fire ways to increase your lead generation in this white paper!
- Average Spend
- Retention & Repeat Business A staple for marketing in the construction and building materials industries is focus on repeat business and retention of relationships. Due to our ‘compounding’ focus, adding in simple technology to make sure that your current customer base are communicated with at an optimal rate and in a targeted manner, will increase the number of times they purchase from you. A slight increase here can provide you with substantial increases in revenue and profitability.
|Conversion Rate||35%||Conversion Rate||35%|
|Avg Spend||£200||Avg Spend (+10%)||£220|
|Avg Number Of Visits||16||Avg Number Of Visits (+10%)||17.6|