Paid Media
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Paid Media

Paid Media

Go big Or Go Home.

Paid media is a great way to promote content in order to drive earned media, as well as direct traffic to owned media properties. Paying to promote content can help get the ball rolling and create more exposure. Social Media sites like Facebook, Twitter and LinkedIn offer advertising that could potentially help boost your content as well as your website. Another way to gain more exposure for your content is to pay influencers to tweet or share your links, impacting the reach and recognition your pieces receive. Using retargeting, Pay Per Click and display ads is an effective and more direct way to drive searchers to your owned media sites like your website, to help increase traffic and/or conversions.
We work hard to establish and maintain close relationships with each platform, which allow us to optimise and make the most of every
update that rolls out across them.
Consistent learning and analysis of the digital platforms help us understand paid media better than anyone else, so we can work with you to develop an approach that makes the most out of earned and owned media.
Consistent learning and analysis of the digital platforms help us understand paid media better than anyone else, so we can work with
you to develop an approach that makes the most out of earned and owned media.
Setting a budget for paid media can be a difficult task. A typical rule of thumb should be £1,000 per month advertising budget per £1m in
turnover.
 For a £10m company, £10,000 per month should be spent on paid media.

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