Target, Offer & Copy – Finding your prospects NEED
We are not here to develop new magic pill marketing strategies that will deliver easy leads. Buying lifetime customers takes work, this takes relationships and this is the mindset we would like to instil in you and your team. Your focus when trying to solve marketing problems should lie initially in your target, which defines who exactly you want to build relationships with. Once this is clearly defined, creating an offer that solves a problem NOW will allow you to get hands raised. This is an art and needs time spent on it. Your offer solving a need will likely be something free to your prospect, think about something that will bring them benefit and will likely be free to them. By doing this and solving the problem, your prospect will raise their hand for your offer and in return, you will have the opportunity to engage in conversation. The larger the offer, the stronger your conversation potential.