They Ask You Answer: Is It Worth The Read?

We are thrilled to share our thoughts on books which educate us, so we can also educate you! So, our first book off the Avalanche bookshelf is… “They Ask, You Answer” by Marcus Sheridan.

The Round-Up

In a nutshell, Marcus Sheridan takes us on a journey where traditional marketing techniques meet the modern landscape of digital communication. Drawing from his own experiences as a successful entrepreneur, Sheridan emphasises the critical importance of answering customers’ questions openly and honestly. In essence, the core philosophy of “They Ask, You Answer” lies in building trust and establishing authority by addressing customer concerns head-on. He shows us to say goodbye to wishy-washy, around-the-bend answers to questions vital to our customers before they invest in our products and services.

Our Thoughts

Now, when we say this is a game-changing book of content – we don’t say this lightly. At Avalanche, we have been inspired by Marcus’ ethos and energy to make marketing more effective and straightforward.

The book keeps marketing as easy to follow through his concept of the “Big 5,” which are the fundamental topics that potential customers want answers to before making a purchasing decision. From pricing and comparisons to problems and reviews, Sheridan provides invaluable guidance on creating content that addresses these essential queries effectively. And whilst it all sounds so obvious to implement, we couldn’t help but feel shocked by how many companies don’t prioritise marketing as an open book (pun intended) within these 5 fields.

One of the standout features of “They Ask, You Answer” is the emphasis on listening to customers’ needs and leveraging their questions as opportunities to educate and connect. Sheridan advocates for understanding the buyer’s journey and tailoring content to each stage, nurturing prospects into loyal customers along the way. By embracing this customer-centric mindset, businesses can build strong relationships and drive sustainable growth.

What sets this book apart is its relevance and adaptability. Sheridan acknowledges the ever-evolving nature of digital marketing and provides practical strategies for staying ahead of the curve with his strategy real-life case studies. From SEO optimisation and video marketing to leveraging customer feedback, he equips us all with the tools to successfully navigate the dynamic digital landscape.

Our overall verdict – it’s definitely worth the read!